Everything
Their Curls
Deserve.
From their first bath to their first harness — supplies chosen with the same tenderness you'd choose a pediatrician. Built for poodle bodies. Sized for tiny mouths.
4.9 · 2,400+ poodle parents
🌿 Hypoallergenic
Gentle on sensitive skin
🐾 Poodle-sized
Toy · Mini · Standard
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Touch tells the truth.
Every product chosen like you'd choose it yourself — by feel, by material, by what's actually good for a poodle coat.
Brushed-Cotton Harness
Softer than a cloud, stronger than a leash-pull
Ceramic Water Bowl
Cool to the touch. Easy to clean.
Slicker Brush
The weekly ritual your curls will thank you for
Lamb & Rice Puppy Kibble
Sized for tiny mouths still losing milk teeth
You can see every
ingredient.
Poodle puppies have sensitive digestive systems and protein-hungry coats. Our lamb-and-rice kibble is sized for mouths still losing milk teeth — each piece small enough to crunch, dense enough to nourish.
Kibble size
6mm
Toy & mini poodle mouths
Real Blueberries
Antioxidants for coat shine
Wild-harvested. Added whole, not as extract.
Salmon Flakes
Omega-3s for curl elasticity
Cold-water Atlantic salmon. No rendered fish meal.
New Zealand Lamb
Lean protein, easy on sensitive stomachs
Grass-fed. No hormones or antibiotics.
Brown Rice
Slow-burn energy, no blood sugar spikes
Whole grain. Digestive-friendly for puppies.
Formulated with board-certified veterinary nutritionists
Every batch third-party tested for heavy metals, aflatoxins, and accurate nutrient labelling. Because you deserve to know what's actually in the bag.
A gentle lather.
A happy coat.
Poodle coats need more than a rinse. They need a routine — and products that understand the difference between a poodle curl and a lab's coat.
Hypoallergenic from
the first rinse.
No burning eyes. No dry skin after. Just a puppy who smells like warm oat and chamomile and sits still because the water is exactly the right temperature and the lather is soft as a cloud.
Add Shampoo to Kit
Free Grooming Schedule
A week-by-week guide for poodle coats from 8 weeks to 1 year. When to brush, when to bathe, when to book their first professional clip. Free when you join Curly.
No spam. Unsubscribe anytime. Just good poodle advice.
Oat & Chamomile Puppy Shampoo
pH-balanced for puppy skin (5.5–7.0)
No parabens. No sulphates. Tearless formula safe for faces.
Detangling Conditioner
Curl-defining without weighing down
Coconut oil + argan. Leaves curls springy, not frizzy.
Ear Cleaning Solution
Poodle ears trap moisture — this fixes that
Witch hazel + aloe. Dries quickly, no stinging.
What their curls
taught us.
"My miniature apricot girl Biscotti had the worst tear stains until I switched to the Curly shampoo. Three weeks in, completely gone. I've told every person at the dog park."
Margaret Chen
First-time poodle parent · San Francisco
"I've been breeding standards for 22 years. The lamb-and-rice kibble is genuinely the best puppy food I've used for whelping litters. Coats come in thicker."
Robert Vasquez
AKC Breeder · Texas Hill Country
"I surprised my granddaughter with Mochi — a silver toy poodle — and had absolutely no idea what I needed. The kit quiz sent me exactly the right things and they arrived in two days."
Patricia Okonkwo
Proud grandma · Brooklyn, NY
"The harness sizing guide was spot-on for my toy. Every other harness I ordered online was either too wide across the chest or too long in the torso. This one fit first try."
Kenji Tanaka
Dog dad · Portland, OR
2,400+
Poodle parents served
4.9/5
Average product rating
98%
Would recommend
48hr
Average delivery
Build Their
First Kit.
Three quick questions. We'll send you a kit built for YOUR puppy, at this exact stage, right now.
What size is your poodle?
This determines kibble piece size and harness fit.